If Birkenstock was already synonymous with comfort, now it will reach the top!
The world-famous orthopedic footwear company has officially ventured into the world of beauty and body care. With 7 footcare products, the brand’s new “Care Essentials” line aims to take care of the health and hydration of our body, starting from the feet obviously.
The German brand had announced the arrival of its new line several weeks ago, giving various previews of the products and inaugurating the new Instagram page specifically created for Birkenstock Care Essential.
Visualizza questo post su Instagram
Highlighting the importance of self-care in a holistic sense, Birkenstock officially launched the products on the market, in conjunction with its 250th anniversary.
The line represents the brand’s desire to consistently promote its commitment to foot health.
The set of wellness products offered by the brand are formulated to prevent dryness and dehydration and to restore balance, rejuvenate and refresh the feet.
In addition to nighttime beauty routines, the inaugural line of body care products includes relaxing bath salts, exfoliating Foot Scrub, Nourishing Foot Balm, Relief Lotion for Tired Legs and Feet, Comforting Dry Oil, Smoothing Pumice Stone and Tube Squeezer.
Visualizza questo post su Instagram
“We believe that true confidence begins with the care of every step we take. By broadening our focus to include foot care, we empower our community to embrace well-being and mindful living. This collection speaks to those who value self-care and want to enhance their daily routines,”CEO Oliver Reichert said in a press release.
The line represents years of dedicated research, with a green approach. In fact, all products are formulated in Germany, using 100% naturally derived ingredients, guaranteeing a blend of effectiveness and pleasure. Furthermore, each product is vegan certified and adheres to Cosmos Natural standards, emphasizing clean and effective formulations. The sustainable packaging is also made from 100% recycled aluminum and recyclable glass. Products from the Birkenstock “Care Essentials” line are now available on the brand’s website, with prices ranging from approximately $20 USD to $30 USD.
Visualizza questo post su Instagram
