In 1993, a brand was born in Japan, exactly in Harajuku, which will then become one of the most influential brands in the world of streetwear, we are talking about A Bathing Ape, or more simply Bape. The brand was born from the creativity of designer Tomoaki Nagao, aka Nigo, who opens his first store under the name “Nowhere” and who shortly afterwards becomes a must for Tokyo’s youth culture. With a gorilla as its logo and its iconic camouflage prints, Bape has managed to fully enter the closets of the most important celebrities, athletes and influencers and its stores can be found in the main cities of the world.
So if many people love it for the omnipresent camouflage prints, today a novelty arrives in the collection for the spring / summer of 2020, and we are talking about a new pattern: “NEON TOKYO”, which includes a burning print, the “BAPE FLAME “. The new “Neon Tokyo” design is inspired by the cinematic images of Tokyo in the 1980s and celebrates a city that never sleeps. This brand new and “fiery” model is available in two colors, one red and one blue, and wraps sweatshirts with zip, jeans and a wide range of skate products. Obviously these are only the first images we have, surely as the months go by, new products with the bape flame will be proposed.
The new pattern will be presented in all Bape locations and on the website from 1 February. We wonder if it will immediately sold out, in fact exclusivity has always been a concept familiar to the brand, which just like Supreme, makes its products available only on Saturdays.
The Gallery:
