It is inspired by the virtual world of TikTok, its name is Candy and it is the virtual Ambassador for the new Prada Candy Fragrance.
The ‘Rethink reality’ campaign includes a series of short films directed by Danish director Nicolas Winding Refn and photographic shots by Valentin Herfray and is aimed at millennials and in particular the Z Generation.
The ethereal Candy thanks to the power of technology meets the fragrance that bears its name which is nothing more than a glitch of its very existence.
Candy represents an invitation to “rethink reality”, to live not according to the patterns but as the protagonists of one’s own life and future.
The perfume bottle was designed by Fabien Baron.