Gucci announces a new co-ed to be held next May, adding to the show already scheduled for Milan Fashion Week, which will run from 22 to February 28th and mark the expected return of the brand to the city after a two-year hiatus.
No details have yet been disclosed on the collection’s location, theme, or name. We only know that the expected date is next May 16th and that the parade will be in Europe.
May is the month traditionally chosen for fashion shows, but Gucci and its designer Alessandro Michele are unrelated to this modus operandi.
The collections of the Maison have always had a title and linked to particular events. As ‘Epilogue’ the 2020 Collection held during the full pandemic or the recent ‘Love Parade’ inspired by old Hollywood movie stars.
Appointed new creative director of Gucci in January 2015. With the strong support of Marco Bizzarri, president and CEO of the brand, Alessandro Michele was given free rein to bring his peculiar sense of vintage style to the house, recording a period of impressive growth. As of March 2017, the house posted ‘outstanding financial performance across the board,’ with a record first-quarter revenue increase of 51%, the strongest in 20 years, and is now aiming for a revenue threshold of 10. billion euros.
The very original vision of him was recognized less than a year after the start of his new job by the British Fashion Council, which awarded Michele the International Designer Award 2015 at the British Fashion Awards. In 2016 he was awarded the International Award by the CFDA ‘for his creative contribution to the international fashion scene and was the British GQ Designer of the Year Award.
