September 19th will mark a historic turning point for Balenciaga. The brand led by Demna Gvasalia has in fact announced its collaboration with Mina, one of the greatest and most iconic singers in Italian history.
The news was officially released in the new issue of Vogue Italia, in which the Georgian designer talks to Massimiliano Pani, son and also record producer of the star – and is already shaking the web, arousing enormous enthusiasm.
Titled Balenciaga Music | Mina, the capsule collection that pays homage to the diva of Italian music, will also be accompanied by an exceptional playlist with 50 songs selected by the singer.
The project actually represents one of the most important fashion events of the season, considering that it is “the first time that Mina officially collaborates with a fashion house for the production of merchandising, and in which she has released new music in partnership with a brand”.
“It all started in 2011, one evening in a bar-restaurant in Veneto. One of her songs was broadcast on the radio, and, struck by the extraordinary emotional charge that that beautiful voice was able to express, I asked my Italian friends: who is this singer? I wrote down her name, just four letters: Mina. Then, when I got home, going online a universe opened up to me… Before I knew it, I found myself totally obsessed with it.” Says the creative director of the fashion house.
The items designed for the occasion wink at pop merchandising, celebrating the legendary Mina. On the same day as the collection’s release, the first extract from the singer’s new album to be released in November, L’amore vero will be pre-revealed in a limited edition.
Demna Gvasalia, who has always declared himself a fan of the music and style of the “Tigre di Cremona”, described the highlights of the capsule including a limited edition t-shirt with the singer’s face and, on the back, the complete list of his 106 albums (excluding compilations).
The label of the t-shirt, explains Demna, will be equipped with an NFC chip which, activated by a device, plays the track “L’amore vero”.
The capsule also includes a pair of sunglasses, whose lens shape is inspired by Mina’s make-up, with the artist’s signature laser engraved inside together with a QR code that refers to the song.
