Savage x Fenty and Diesel have just launched their first ever collaboration and from the results, we can state that the creative minds of Glenn Martens and Rihanna are the winning combo we’ve been waiting for for a long time.
including primarily limited-edition lingerie and apparel, the collection was ultimately a combination of “Fenty’s unapologetic, body and sex-positive ethos with Diesel’s iconic visual vocabulary.”
The collection represents the perfect fusion of the ethics and aesthetic approach of both brands, which indeed have a lot in common.
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Diesel x Fenty debuted its first promotional video last week. The duo then revealed a mood board of sorts of the Diesel archive pieces that inspired the collection, which ranged from distressed denimwear to fresh-off-the-catwalk leather looks.
To complete the promotional work of the collaboration, a lively campaign was also created, shot on the beaches of Tuscany. Created by Salvatore Matarazzo, the campaign features a cast of real Italian characters, with the aim of promoting the freedom and positivity of all body types. In fact, the campaign features authentic people of all ages, body types, genders and ethnicities enjoying a typical day of holiday under a sunny Italian sky.
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But let’s go back to the details of the collection. The collaboration could not fail to include typical underwear and lingerie pieces such as bustiers, thong bikinis and hold-ups together with briefs, tank tops and shorts, each rigorously embellished with the co-branded Diesel X Savage x Fenty logo.
Ranging between men’s, women’s, unisex and nightwear, the collection is designed following three typical Diesel stylistic pillars: “True Diesel”, “Denim” and “Utility”. Each is defined by its own visual identity: “True Diesel” characterized by fishnet stockings, laminated prints and the characteristic red shade, “Denim” which is based on the classic fabric enriched with trompe l’oeil prints, flocked mesh and velvet details and finally “Utility” which includes stretch lace and cotton poplin fabrics.
The collection is already available on the Diesel and Savage x Fenty websites.
