Saint Laurent choose Lenny Kravitz as the new face for their latest menswear collection designed by Anthony Vaccarello. For the American rockstar, that recently came back with the single Ride, it’s the first collaboration with the French brand. Kravitz was captured in a series of black and white shots by the iconic photographer David Sims, while wearing two looks from the collection.
Before Lenny Kravitz, Saint Laurent already collaborated with his daughter, Zöe Kravitz, for four major campaigns, from 2018 until today, and two were shots by David Sims.