The inspiration is the basketball of the new collection of the Parisian brand Zadig & Voltaire. After the success of the first capsule inspired by the 90’s athleisure presented last year during New York Fashion Week, the maison decided to return to collaborate with the NBA and for spring summer 2020 launches a new, spectacular capsule (discover here) inspired by most famous teams in the American basketball league. The creative director Cecilia Bonstrom has created a line of T-shirts, sweatshirts and shirts for men and women characterized by the logos of the basketball teams, revisited according to the edgy aesthetic typical of the French brand. There are the Chicago Bulls and the Los Angeles Lakers, but also the New York Knicks and the Memphis Grizzlies. In short, you just have to choose which side to be on.
For this second edition, the style maintains a comfortable attitude but becomes even more contemporary, street and sporty. The lines of the capsule are elegant and are accompanied by welcoming materials and oversized proportions.
