Starting from next October, Tiffany & Co. announced that it will take an industry-first step in diamond traceability by sharing the full craftsmanship journey of its newly sourced, individually registered diamonds (0.18 carats or larger). The goal is to guarantee that every step behind their creations is as sustainable as possible. “Today, we advance our commitment to diamond traceability one step further,” said Anisa Kamadoli Costa, Tiffany’s chief sustainability officer, said in a statement. “Our customers deserve to know that a Tiffany diamond was sourced with the highest standards, not only in quality but also in social and environmental responsibility. We believe that diamond traceability is the best means to ensure both.”
After this decision, the information related to the region or country of origin and place in which the diamond has been cut, classified, certified, and put on a piece of jewellery will be shared by the brand with the Tiffany Diamond Certificate. The brand buys its stones from trusted sellers extracted by places such as Australia, Botswana, Canada, Namibia, Russia and South Africa, refusing to use of stones from problematic areas such as Zimbabwe and Angola. Tiffany has five labs in which they take care of the production of their jewellery in North America. Every stone is selected based on dimension, colour, purity and fluorescent at Antwerp, Belgium, then they get cut and polished in their labs. Every diamond get valued at the Tiffany Gemological Laboratories in the United States, Cambodia and Vietnam, and put together in North America.
The company counts 14.000 employees, which 5.000 qualified artisans and take care of 300 stores all over the world.