Valentino launches the “Open for a Change” project in which the sneakers are made of recycled materials of plant origin.
In particular, two models of the sneakers signed by the brand, the Open and the Rockstud Untitled, have been redesigned with the environment in mind.
The latest versions partly include recycled materials of biological origin, the latter used as an alternative to leather produced from viscose and polyurethane polyols derived from corn. These materials form part of the upper of both models and part of the sideband of the Open; the laces are entirely made of recycled polyester, while the Valentino studs on the Rockstud Untitled are also made of recycled nylon.
Valentino, in 2021 had launched the beauty line.