THE LONGEST GUCCI FASHION SHOW EVER

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It will be presented in streaming the new Gucci Collection: Epilogue. The event will take place on July 17th 2020 on the last day of the first Milan Digital Fashion Week on various digital platforms all over the world. The event will last 12 hours, from 8.00 until 20.00 and the fashion show will start at 14.00. As announced previously by the Creative Director of the brand, Alessandro Michele wanted to write an epilogue to the narrative arc that started with the An Unrepeatable Ritual Collection, where the designer brought the spotlight on what happens behind-the-scenes.

Epilogue will be both a closure and a new beginning for the future of the brand. The complete event will be live-streamed from 8.00 on Gucci.com, YouTube, Twitter, Weibo e la Gucci App, and from 12.00 on the Gucci Official Facebook Page. It will be an intense day for the fashion industry and the fans of the brand.

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