Gucci releases on March 8 to celebrate International Women’s Day, a unique Collection called “Chime for Change”.
The capsule consists of a T-shirt and a baseball cap in the same bright red shade, featuring the monogram of the brand and the inscription “Generation Equality”. On the back of the t-shirt, it reads: “None of us can go on if half of us are held back.”
Marco Bizzarri, president and CEO of the label, explained the ethical reason for the collection: “As Gucci begins its second century, our commitment to a more equitable and inclusive world is becoming even stronger. With our Campaign, we are united to support the next generation fighting for freedom, equality, and respect.” In support of gender equality, proceeds from the capsule will go to several feminist organizations, including UN Women Japan, Young Feminist Europe, and OutRightAction International.
Gucci’s “Chime for Change” is now available online.