Tiffany & Co. has unveiled its brand new campaign with a breathtaking trio of ambassadors.
In fact, Jimin from BTS, Zoë Kravitz and Gal Gadot are the protagonists of the shots for the Tiffany T and HardWear collections, chosen as the current faces of the luxury brand for this latest campaign entitled “This Is Tiffany”.
The K-pop star appears in a black and white suit paired with chains from the HardWear collection and rings and bracelets from the Tiffany T line, including a diamond-encrusted pavé link necklace and matching bracelet, both of which shimmer in contrast with the dark tuxedo jacket. Even the Batman actress poses in essential and classically elegant clothes, wearing the classic jewels together with the Wonder Woman star, Gal Gadot who has already been in close collaboration with the brand for some time.
Jimin’s latest prestigious collaboration as brand ambassador comes right after his debut solo album FACE, which was released late last month.
The images of the Tiffany campaign that portray him wearing the rose gold pieces from the tiffany T collection were shot by Hyeawon Kang directly in South Korea.
Kravitz and Gadot were photographed for the campaign by Craig McDean, with styling by Malina Joseph Gilchrist.
“Working with Tiffany has been a dream come true. I love how everything can be styled in so many different ways. Jewelry is so personal and it’s amazing to see how individuality can shine through each collection,” Kravitz said of the campaign.
Gadot added: “As a long-term friend of the House, I am proud to represent the Tiffany T collection in the campaign; a collection inspired by the connections we feel but cannot always see.”
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“Our ‘This Is Tiffany’ campaign is an authentic homage to individual style. We may make the jewelry but it’s house ambassadors like Zoë, Jimin and Gal who give meaning to the collections and make our pieces all their own,” Alexandre Arnault, executive vice president for product and communication, said of the campaign.
The iconic jewelry store, which will reopen its historic Fifth Avenue store later this month after an extensive renovation, said the ad campaign aims to showcase how Tiffany jewelry offers a style that conveys freedom and individuality.
True, expressive and real, the “This is Tiffany” campaign wants to underline the importance of being yourself through jewels that can reflect personal style, joy and optimism. Kravitz, Jimin and Gadot embody exactly this philosophy, each in an individual way, wearing and interpreting the garments of both collections.
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