Gucci and The North Face’s collaboration is not just turning out to be an exciting fashion experiment that aligns two apparently distant worlds. Now it has become a real all-around experience capable of involving the community on different levels. As if it were a digital map, the Maison is “planting” pins all over the world to support the launch of the capsule. The concept of Gucci Pin was born from this analogy.
If you are wondering what they are, we will explain it to you right away. Gucci Pins are Gucci‘s temporary pop-up stores, used by the brand to present immersive experiences that tell the story of the Maison’s new projects in the round. And it is precisely through a Gucci Pin that the latest Gucci x The North Face collection also made its debut in Italy, right in Milan. In the heart of fashion, in Via Montenapoleone, customers are, in fact welcomed among trunks, spotlight lights that recreate a starry vault and a geodesic curtain.
Also, the interactive component is defined by a path with a QR code that reproduces the sounds of nature in Spatial Sound. Moreover, to celebrate the spirit of exploration with the intertwining of real and virtual environments, the Gucci Pin The North Face x Gucci in Milan will host a Gucci PokéStop. Here three items from the virtual wearable collection will be available to users visiting the Gucci PokéStops.