Pharrell Williams and Evian are keeping tenniscore alive with the launch of their new collaboration, focused on the US Open, the New York tennis tournament that will begin in the next few weeks.
After three decades of serving as an official water partner, evian is taking a step forward for 2024, collaborating with Humanrace, Pharrell Williams’ innovative design and lifestyle brand.
Now known for the enthusiasm and creativity with which he follows each of his projects, the artist is in all respects an Evian fan. Hence his impulse to collaborate with the exclusive water producing company.
“For any category we enter, we’ve got to leave it better than we left it,” he explains. “So what better partner to do that with than evian? Nature is providing us with the best thing it has to offer — we don’t need to add anything, we just have to celebrate it.”
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The partnership includes a limited edition capsule collection, whose genderless offering is made with 100% natural fibers and is produced in the United States.
“Every piece in this line reflects my belief that being well is a lifestyle,” says Williams in a press release.”Water’s the essence of life, right? We can’t live without it. So it’s only natural for Humanrace and evian to come together for this collaboration. It’s all about celebrating what keeps us connected, mindful, and moving.”
But Pharrell’s intent was to aim even higher. This capsule is not intended to be a simple stylistic homage, but is spiritually imbued with the spirit of tennis and wellbeing.
Featuring classic, minimalist silhouettes with an interchangeable touch, the collection includes essential pieces like Cropped French Terry Quarter-Zip, Mock-Neck top, drop-shoulder oversize T-shirt and knee-length shorts.
All these garments can be freely combined thanks to their palette made of grey, cream, black, pink, and lavender hues.
“Look beyond the simplicity, and you’ll notice the design is very considered,” says Pharrell.
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Accessories also complete the collection, such as adjustable hats and comfy and versatile tote bags with co-branded badges.
The collaboration between Pharrell and Evian will be launched online not coincidentally in conjunction with the US Open event.
The collection will be available from August 24th via the Humanrace website and in limited quantities.
