Rosalía, after being one of the muses of Jacquemus for his “lockdown campaign”, the Spanish singer just announced on her Instagram profile that she’s the new Viva Glam Global Ambassador. Viva Glam is the MAC Cosmetics Limited Edition lipstick line that since 1994 helps fundraising for supporting the communities affected by HIV/AIDS. “I am so blessed to be part of the #MACVIVAGLAM campaign as the newest Global Ambassador for @maccosmetics This campaign has inspired me since I was a young girl because 100% of the lipstick selling price goes towards local organizations to help those living with or affected by HIV/AIDS, supporting women and girls and helping the LGBTQIA+ community. Lipstick out in September,” said the singer in the caption.
Viva Glam ambassadors include Miley Cyrus, Ariana Grande, Lady Gaga and Winnie Harlow, and now Rosalía is the latest new entry, that in the campaign look amazing while wearing a flamenco red dress inspired by the tones of the lipstick. This new shade is called VG26 and has a bright orangy red matte texture, in red and black packaging. Available from September 24th on the MAC Cosmetics website and instore.