PRONOVIAS AND THE “HEROES COLLECTION”

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A nice gesture of love is that of the brand icon for Pronovias brides. The group has decided to donate wedding gowns to the promising brides doctors and nurses around the world who are currently fighting the global COVID-19 pandemic.
They do not define themselves as heroes and heroines but for the task they perform every day, in our eyes they are. Deployed on the front lines, Coronavirus has swept their world in recent weeks and their lives have been reduced to exhaustion and uncertainty. Skipped future plans, including weddings.


For this reason, Alessandra Rinaudo, Artistic Director of the Pronovias group, with the hashtag #LoveConquersAll, launches the “Heroes Collection” campaign, selecting specifically for these future brides a wide range of wonderful exclusive dresses. “Paladines unstoppable in their battle for the care of the sick. It is an honor for me to show my commitment and raise awareness of these women who are doing everything possible to overcome the pandemic. Love wins over everything, “he said.

The group started the program already in China earlier this year and is now extending the initiative to other countries around the world, given the global pandemic. In a period of uncertainty, fear and suffering, Pronovias instills strength and shares a message of love. The Heroes Collection in Italy will be available until August 31, 2020 in the flagship stores of Rome and Milan.

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