The numbers don’t lie, and the data confirm Pinterest as the new social network of the moment. Suffice it to read how the platform grew by 124 million users in 2020. Of these, the majority are under 25 and outside the United States. In Italy, it is still semi-unknown, except for those who are part of the social world. Specifically, it is used more as a source of visual inspiration without exploiting its full potential. But thanks to video re-sharing capabilities such as Reels and TikTok, large increases are recorded in the 13-18 range.
The trend of use is feminine since the topics in direction are almost always fashion, beauty, and lifestyle. Although lately, the platform is also opening up to the male world.
Pinterest recently released its latest performance report, seeing a significant increase in revenue and steady overall usage growth. In the fourth quarter of 2020 alone, 17 million users were added, bringing 459 million active. It is worth noting that growth is slower in the United States. Here, Pinterest’s monthly usage increased 11% year-on-year. Internationally, the platform grew by 46% over the same period.
In terms of revenue, Pinterest earned $ 706 million in the fourth quarter, a 76% year-over-year increase compared to the fourth quarter of 2019. Key additions for the period included the introduction of a new tab. “Shop” on company profiles, and of course Story Pins.
The Pinterest numbers, therefore, underline a significant growth in e-Commerce. A growth that has attracted interest, according to the Financial Times, from Microsoft. The latter would have made a purchase proposal to the company for a value of 51 billion dollars. However, sources close to the two sides reveal that the negotiation is currently stalled. While some sources in the Financial Times told that the company intends to remain independent.