“When you’re in the eye of the hurricane, the hardest thing is to stay calm.” The words spoken by Marine Serre, just two months ago, just moments from the start of the fashion show for his F / W 2020 collection, during Paris Fashion Week, are today more relevant than ever. In one sector, brought to its knees by the recent Covid-19 pandemic, brands are looking for new market strategies and are starting to think about restarting. French, 28 years old, Marine as a teenager stands out for his rebellious soul and his “sporty” style: “I loved to sack from the closet of my mom, my grandmother but also my father, and I loved vintage“, she says. She took her first steps in the luxury sector as an intern for Alexander McQueen, Maison Martin Margiela, Christian Dior and Balenciaga.
In 2017 she created his own collection “Radical Call for Love” which was exhibited and sold in the Parisian concept store The Broken Arm, enjoying great success. Ariana Grande wore an outfit from this collection in her We Can Survive show in Los Angeles. Rihanna and Dua Lipa are just some of the celebrities who wear her clothes. A unique and futuristic style that mixes high fashion, sportswear and savoir faire fabrics: lycra, silk, velvet, denim, plastic and leather, and a real passion for upcycling, which is the strength of the S/S collection 2020 and the subject of a YouTube video in which the designer shows how old jeans from the 70s and 80s, vintage furnishing fabrics, can be transformed into current, glamorous but above all green garments. “Power in youth” then and who knows what will be in the future of Marine Serre … Meanwhile, we had named her as a hypothetical new designer in the Givenchy house.