After the stories, the IGTV and the guides, Instagram introduce a shopping feature. After a period of trial in the USA, you can now shop based on the pictures, brands and influencers that you follow, directly from the app by clicking the icon placed on the navigation bar. You will open a section of photos and videos of products aligned with your taste, from clothes and accessories to restaurants and travels. The algorithm will take care of everything. In this way, Instagram will mix e-commerce with your social life.
Instagram Shop is not only a revolution but a next-level shopping experience, both for the consumers and for the company. Instagram will take a commission with every product sold and the consumers will receive a tailored shopping experience to their taste and desires. “Shopping on Instagram gives you a virtual shopfront, and with a potential audience of over one billion people globally looking to discover new brands and products, the opportunity to showcase your business is too good to miss. But with so many formats and tools available on the platform, brands often ask us how best they can speak to their shoppers. Our advice? Be brave. Challenge yourself to think creatively. Work across our suite of products. There’s no one size fits all,” says Gord Ray, Brand Development Lead at Instagram. One of the most anticipated features is Live Shopping that will allow selling products during a live. “People have been using live videos to show their products for years: from sneakers stores that announce their latest releases to influencers that try out products. Soon, stores, brands and influencers can tag every product and the customers can easily purchase them”.
Instagram Shop is not only a revolution but a next-level shopping experience, both for the consumers and for the company. Instagram will take a commission with every product sold and the consumers will receive a tailored shopping experience to their taste and desires. “Shopping on Instagram gives you a virtual shopfront, and with a potential audience of over one billion people globally looking to discover new brands and products, the opportunity to showcase your business is too good to miss. But with so many formats and tools available on the platform, brands often ask us how best they can speak to their shoppers. Our advice? Be brave. Challenge yourself to think creatively. Work across our suite of products. There’s no one size fits all,” says Gord Ray, Brand Development Lead at Instagram. One of the most anticipated features is Live Shopping that will allow selling products during a live. “People have been using live videos to show their products for years: from sneakers stores that announce their latest releases to influencers that try out products. Soon, stores, brands and influencers can tag every product and the customers can easily purchase them”.
All the payments can be made with Facebook Pay, new payment methods already introduced in the USA and protected by either a PIN or by biometric functions saved on your smartphone. What pushed Instagram towards this new function? The numbers. More than 90% of Instagram’s users follow a brand, already 130 users each month discover new products and more than 160 million companies uses Instagram for their promotion. Recently, there has been a real increase in the use of e-commerce due to the pandemic, with a brand such as Zara that decided to focus on their online sales and shut down more than 1200 stores all over the world.
All the payments can be made with Facebook Pay, new payment methods already introduced in the USA and protected by either a PIN or by biometric functions saved on your smartphone. What pushed Instagram towards this new function? The numbers. More than 90% of Instagram’s users follow a brand, already 130 users each month discover new products and more than 160 million companies uses Instagram for their promotion. Recently, there has been a real increase in the use of e-commerce due to the pandemic, with a brand such as Zara that decided to focus on their online sales and shut down more than 1200 stores all over the world.
