IKEA has partnered with WWF on a new initiative to protect endangered insects.
Taking inspiration from the iconic IKEA meatballs, the project aims to raise awareness of biodiversity by creating balls composed of earth, clay, and wildflower seeds that can be planted easily, even by the little ones. It will then be possible to water the Swedish “seed balls” that will turn into wild plants such as corncockles, chamomile, and poppies.
The project was created in support of Danish gardens to encourage garden owners to “make Danish nature wilder” to spread awareness of the various endangered species within Denmark.
“It was important for us to create a campaign that could start a discussion about biodiversity and allow people to engage on the front lines to return to a more authentic nature. Seed balls are a great way to do this, especially since they allow all ages to participate and understand an otherwise very complex problem,” said Christian Mourox, Head of National Communications at IKEA Denmark.