HOW WILL THE MILAN FASHION WEEK 2021 BE?

An innovative edition, capable of adapting and interpreting the particular needs of the moment, offering the right mix of live and digital appointments. This will be the next Milan Fashion Week 2021 edition, scheduled from 15 to January 19. The event includes 37 brands on the calendar, of which ten will be present for the first time. Ermenegildo Zegna will open the event.

Dolce & Gabbana, Fendi, Etro, Kway, and Solid Homme will parade live (for the latter two, it will be their debut on Milan’s catwalk). The other brands present for the first time on the calendar are Dima Leu (winner of Who’s next 2020), Vaderetro, Dalpos, Dhruv Kapoor, and Tokyo James. The event entirely dedicated to men’s fashion can be followed on milanofashionweek.cameramoda.it, the digital platform of the National Chamber of Italian Fashion, which will broadcast the contents of the brands on the calendar in streaming with fashion shows, videos, phygital events and thematic rooms that they will explore topics of great relevance and relevance such as sustainability and inclusion. Also on the cameramoda.it website will be available with all the info on the calendar and appointments.

Thanks to Urban Vision, partner of the event, the fashion shows scheduled for Milan Fashion Week in January 2021 will also be streamed on maxi screens arranged in strategic positions in Milan. Furthermore, the event will be visible all over the world, thanks to other streaming diffusion partnerships.

The pandemic has also greatly affected the world of influencer marketing. Thanks to sponsorships, participation in events such as Fashion Week itself, promotion, and social campaigns with and for brands, a turnover was valued at approximately $ 8 billion. And with the suspension of live activities, this has gone down. However, confident that this gradual return of physical presence will bring significant gain back to the sector.