Gucci presents the new campaign, Gucci Off The Grid, a surreal journey that brings us outside of reality. Something that we’re all looking forward to at the moment, is an escape from our home, to travel around at least with our imagination. Even if the lockdown is over we’re still not back to reality as we know it. But instead of looking back to the history of the brand, this time the new collection looks toward the future. A future in which people lives on tree-houses. Iconic figures such as Jane Fonda, King Princess, Lil Nas X, Miyavi e David de Rothschild climbed up a treehouse build over the Los Angeles’ skyline, captured by Harmony Korine, wearing the new Circular Lines collection.
The collection was made using recycled, organic and sustainable materials, like ECONYL®, regenerated nylon. For a few years now, all the Gucci collections are produced using the carbon-neutral company policy. The brand is committed to reducing gas emission during its production and distribution, and all the remained emissions are compensated by the projects that the brand launched to protect nature. This circular approach to design adopted by such an important brand is a strong and clear message that the world desperately needs.
“The collection is the result of teamwork; everyone has contributed something,” says Alessandro Michele. “And in the campaign too, there is this idea of dialogue between people to build something new. I have imagined that we could build a treehouse in the city centre, all together, like children…playing in the park. Because we all need to build this house or find out that our planet exists, even where it doesn’t seem to be there, or it’s far away”.