Gigi Hadid and Kaia Gerber are the protagonists of the new Prada Autumn/Winter 2020/2021 Campaign. The brand for the occasion chose to launch a special initiative, in collaboration with Sotheby’s, that next autumn will host an auction. In this way, Prada wants to raise money to support different UNESCO’s projects. Up for sale, there will be some pieces from the AW collection, photo prints, invitations to the fashion shows and props used in the set designs for the campaigns. The clothes and accessories will be the samples worn by the models on the runway.
“The visual of the campaign shows different contests, the objects are used as part of the background of a fashion using a photography style typical of the backstage,” explained the brand. Daniel Arnold, Phil Meech, Kevin Tachman and Gigi herself, helped shooting the campaign. Meanwhile, during the Digital Milano Fashion Week, Prada presented the new Menswear and Womenswear collections with 5 fashion films directed by 5 different filmmakers.