Actress Florence Pugh immediately appeared wonderfully real, beautiful and overwhelming in the shots of Valentino‘s latest campaign, portrayed through the canonically glamorous lens of photographer Steven Meisel,, while exhibiting all her eclectic personality amplifying different and engaging moods, serving some strong emotional impact.
DI.VA, which stands for Different Values, is one of the latest communication concepts introduced by Valentino, designed to represent contemporary and multifaceted characters who are able to embody the codes and inner values of the Maison, thus allowing creative director Pierpaolo Piccioli to bring forward his progressive approach and his stylistic and cultural vision of the brand.
Visualizza questo post su Instagram
Now, this role is taken by Florence Pugh, who was chosen by Piccioli as the new face of the Maison and the undisputed star of the campaign, “An Encyclopedia of Feeling” a real study and style exercise on the spectrum of emotions interpreted by the young actress, wanted by the maison precisely for her authentic, fragile and indomitable verve.
In fact, in the series of shots and clips, the actress represents a variety of sensations through the expressiveness of the body and face. In this wake, Steven Meisel’s shots portray all the authenticity of the actress, through tears, screams, smiles. It was all done in a series of portraits, exploring various emotions that are easy to identify with and get involved with.
Visualizza questo post su Instagram
Co-protagonists of the images are the Valentino signed looks worn by the ambassador and the audacious Valentino Garavani Rockstud accessories, including the new Rockstud23 bag, characterized by the iconic pyramid studs inspired by Roman palaces, which trace the identity and nonconformist attitude of the brand. Pugh manages to give the collection a vital force, revealing an authentic and sincere self-image.
“Florence Pugh – underlines Piccioli – has the power to express a character while preserving his identity”. The variety of emotions she is able to represent through body language and facial expressions makes her presence unique. From her spunky character as Amy March in Little Women to master assassin Yelena Belova in Black Widow, Pugh has been embraced worldwide for her extraordinary talents on screen and for being her authentic self when the camera stops rolling. The young English celebrity therefore was meant to join the brand’s ambassador roster which currently includes artists such as Zendaya, Lewis Hamilton and, more recently, Suga of BTS.
«Florence Pugh interprets the world of values of the maison and of the creative director, Pierpaolo Piccioli, who conceives identity as an essential element of his creative process and who portrays an imaginary made up of personal expressions», declared the brand in a statement official.
