“Fashion doesn’t give up,” says Silvia Venturini Fendi that just announced that the next Fendi fashion show will take place on September 22nd at the brand’s headquarters, the Palazzo Della Civiltà (Rome). It’s going to be an event that for that will showcase for the first time the menswear and womenswear collection. The fashion show will kick off at the same time as the Milan Fashion Week. “We’re still working on the concept but it will be something completely new and different, a peculiar event. Everything will be even more special thanks to the location, the Palazzo Della Civiltà Italiana where we will present the collection on the first day of the fashion week, the 22nd of September. An occasion that will reinforce our relationship with the city of Rome. The event will be live-streamed and only a few guests will be invented, to respect the social distancing norms.
The brands nowadays are forced to limit the number of guests admitted to their events to contain the spread of the virus and have to put an extra effort into organizing everything. Don’t forget that the next fashion digital events will be the Paris Fashion Week, from the 9th to the 13th of July and the Milan Fashion Week from the 14th to the 17th of July.