Catapulted into a beautiful botanical location, Dior’s SS20 fashion show was held in Shanghai on Saturday 19 October.
The set was designed taking into account the concept of the fashion show held in Paris in which the great hall of the Shanghai Exhibition Center for the occasion was transformed into a garden full of trees and plants of local origin furnished with a luxurious design in collaboration with the Atelier Coloco.
The creative director of the maison, Maria Crazia Chiuri, draws her inspiration from a particular flower of China, the beautiful Mutabilis rose, a plant that grows in the southeast part of the country, with a peculiar characteristic, that changing the shades of color during the arc of his life. Brought to Paris in the 17th and 18th centuries, it was not difficult for the designer to discover that this flower was present both in the gardens of Queen Marie Antoinette and, later, in the gardens by the same sister of Christian Dior, Catherine, another inspiring muse of the collection and dedicated to the latter.
So nature and women have become intertwined, becoming the keywords of the capsule collection where the 14 haute couture garments were made exclusively for China. On the other hand, the models paraded fluttering with their embroidered dresses on tulle like little fairies in an enchanted wood while the dancer Sébastien Bertaud danced delighting us with a gracious special performance for Shanghai on notes of Chinese patriotic songs.
Everything was broadcast live from Dior’s official website on Weibo, Huawei, Tik Tok and Tencent’s WeChat with over 28.9 million viewers. And the brand’s ambassadors such as Jing Tian, Arthur Chen and Huang Xuan also attended the show.