Chanel confirms its leadership in terms of exclusivity. After the brand’s turnover increased by 50% to reach 15 billion dollars, now the top management of the Maison has expressed its intention to open private stores dedicated to Top Clients.
Top management reported that Chanel’s revenues tripled its profits as sales of ready-to-wear, jewelry, and watches exceeded pre-pandemic levels. To further support the loyalty of its customers, the CEO Philippe Bondiaux has confirmed that private boutiques for its customers will open in major Asian cities. Chanel currently holds the second-highest turnover in the luxury sector after Louis Vuitton. Despite its growth, the company is still firmly determined to maintain a business strategy of direct-to-consumer sales. While Chanel’s entry-level luxury items, including beauty, fragrances, and glasses, are available online, Blondiaux said, ” We don’t sell fashion or watches online.” Exclusivity still remains one of the Chanel’stop priorities.” And in this strategy, dedicated boutiques will make the shopping experience unique and unrepeatable
In March Chanel had paraded in Florence