Ralph Lauren brings the Polo shirt to another level. The fashion brand revisits one of its flagship products, launching the new personalization service, Create-Your-Own. A response to technological and creative that meets the customers’ need, the more undecided or sophisticated. In this way, you can create your t-shirt based on the unique style of each client. However, every consumer and fan of the label can purchase exclusively only on the label’s website.
The Polo is made with the technology: flat-knit for a soft feel. It is available in 6 different designs and 24 color combinations. Specifically, customers can create hundreds of designs and choose the color or color blocks of the body, sleeves, and collar. But they can also change the sleeve with letters, words, or initials through an immersive experience and on-demand.
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Unlike traditional production methods, “cut and sew“, in which the patterns are cut from the yarn and assembled, each Pole made-to-order Ralph Lauren is made to order, with the panel pieces that come directly from the knitting machine and are made-to-measure. The result? Minimal waste of material.
Thanks to this initiative, Ralph Lauren carries on his business plan, oriented to improving the production model in optical technology. The made-to-order, and the project put in place from the house of fashion, have allowed many benefits, both immediate and long-term. Among these, the reduction in the stock of the product and consenting to satisfy the desires and tastes of the target today.
The label has been on the calendar also celebrate on the head with a campaign, global marketing, ad hoc, by the name World of color. While in the coming months on a tour of pop-up furniture will visit the key markets in the United States. To engage Gen Z, however, Ralph Lauren will launch a series of social activities. The introduction of Snapchat scan tools on the app Snapchat, NDR) will unlock a made-to-order experience Polo, launch a program with Tiktoker of the new generation, highlighting individuality and self-expression.
