THE FIRST METAVERSE FASHION WEEK

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From 24 to March 27, it is now official to be held the first Metaverse Fashion Week, an event that will go alongside the fashion shows in presence, in recent times increasingly reduced in terms of events due to the pandemic.

In reality, since the beginning of the health emergency, the Maisons have always looked for attractive alternatives to replace live fashion shows. Still, apparently, live streaming and fashion films are no longer enough. Then comes Decentraland, a decentralized platform based on the Ethereum blockchain, in which users have the opportunity to trade through the sale of “land” and carry out leisure activities.

Suppose many believe that the metaverse and gaming sector is a meteor destined to pass and disappear within a few weeks. In that case, this type of initiative reinforces the opposite belief: that the most technically promising projects that already have a good user base have the strength to continue to grow, also through collaborations with brands and companies of great importance.

Suppose Decentraland sounds familiar in a fashion context. In that case, it’s probably because it sold a 6,090-square-foot plot of land on its platform to investment firm Tokens.com for $2.4 million — in cryptocurrencies — in November in what has been called one of the “largest virtual land acquisitions ever made.” Located in Decentraland’s Fashion Street District, a decentralized 3D virtual reality platform powered by Ethereum, Tokens.com, based in Toronto, revealed that the property will be used “by fashion brands to advertise, host fashion shows, and have eCommerce storefronts, operated by virtual staff.” 

There are many brands in the fashion system, and not only that have landed in the metaverse. The latest is McDonald’s. 

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