Now more than ever the fashion industry needs to be more sustainable, and implement eco practices as climate change is hitting an
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adidas Originals just opened a new flagship store in Carnaby Street, London, “Home of Originals” described as the new must-see space in the city. Inside
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Kanye West once again re-confirms his amazing creativity with another Adidas x Yeezy collab, with two new entries: the 450 and the 450 Slide. As always the announcement
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After 20 years with Adidas, Jon Wexler VP GM of Yeezy leaves the brand. This his last month with the Three Stripes, which terminated on August
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Get ready for a new Prada x Adidas Pack that will include the iconic Superstar in three new colourways: black, black and white, and silver and white. These Adidas Originals sneakers
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The application Adidas Confirmed, that revolutionized the sneakers release, is finally back. It was 2015 when every fan of Yeezy and sneakerheads, in general, installed the
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Kanye West, thanks to his Yeezy collection in collaboration with Adidas, gained 65 million dollars and 1,3 billion dollars to the German brand at the end of
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Many are the brands and companies that decide to adopt the limited edition strategy for a specific event, collaboration or product, but is it worth
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Sportswear brands are worn by everyone and anyone. From apparel to accessories, we constantly see it around us or on Tv. But
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The story of the German brand Adidas, start in 1924 when Adolf Dassler, son of the shoemaker Christoph Von Wilhelm Dassler, he started producing football sneakers in his
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