The North Face gives to the basic item of our wardrobe the job of telling a very important mission. With the t-shirts of the Bottle Source collection, the brand supports the community of mountaineers and trekkers who keep the mountains clean together with the Summit Foundation, active since 2001 in the collection of abandoned waste on the peaks around the world and in raising the awareness of the public who frequent them for tourism or sport.
In the period of the lockdown, the brand recycled 18 thousand kilos of that plastic, transforming it into polyester yarn, which is also reusable, resistant and performing, combined it with cotton and created two types of T-shirts: short sleeve and long sleeve, white and with the original logo, (the stylized Half Dome mountain) in cyclamen pink, jade green, and lake blue. Wearing them means both making an ethical choice, because any waste destined for recycling also reduces the use of virgin materials in the production phase, and making ourselves the vehicle of a message: it allows us to affirm that we are personally committed to safeguarding an ecosystem which, due to its complex and often inaccessible nature, is perceived as uncontaminated and pristine.
The North Face donated 1 euro for each piece on sale. Thanks to the jersey base and the breathable lightness of the polymer fiber, they are both perfect for light hiking or for an urban summer look. Studying a contemporary design, in a game of assemblages and material compositions, the line includes sweatshirts with zip and hood, T-shirts, running pants, shorts, and a sack backpack in four colors, white, black, red and gray, integrated with Flashdry quick-drying technology.