Louis Vuitton has officially announced Terrence LeVarr Thornton, known as Pusha T, as its latest ambassador. The French brand thus gains another celebrity in its circle of super ambassadors, to which names such as Gong Yoo and Victor Wembanyama had recently been added.
But in the case of Pusha T it seems to be a special union. Between the star and Pharrell Williams, the brand’s current creative director of men’s collections, there is a deep bond that is not only professional but almost brotherly.
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The stories of the two creatives have had various points of contact and the collaboration with Louis Vuitton will be the opportunity to work together once again in a project of global visibility and strong identity.
Longtime friends, the two are both natives of Virginia Beach and Push has been a loyal supporter of the brand since the beginning of Pharrell’s career as a creative leader for the fashion house. The star walked Pharrell’s first two collections on the Paris catwalks and as part of the hip hop duo Clips, recorded the soundtrack for the Spring/Summer 2025 show.
Additionally, the two Virginia natives have collaborated musically on numerous occasions, one of the most recent being Clipse’s next album, which will be entirely produced by Pharrell.
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The appointment of Pusha as ambassador of the menswear section of the brand is a very sensible and winning choice, not only due to his connection with Pharrell, but also his unmistakable role in culture and storytelling, elements that perfectly reflect the legacy of Louis Vuitton.
The brand itself stated in a press release: “Their shared history promises dynamic future avenues of expression and further affirms the maison’s ambassadorial circle to be those forging today’s contemporary landscape across industries and fields.
[Pusha T’s] ambassadorial nomination at Louis Vuitton is a testament to his commitment to artistry and a strong personal style, both echoing the Maison’s own dedication to unique expression across fashion and culture.”
The new role of ambassador for the maison already fits the artist like a glove and consolidates the international power of the brand, personifying its commitment to art and bold and personal style.
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In this confidential climate, the appointment of Pusha T by Pharrell and the Maison also confirms the brand’s desire to continue shaping contemporary fashion and the cultural panorama, involving influential figures with strong communicative power.
