Julian Nagelsmann is the “enfant prodige” of soccer, not on the field but behind the scenes. The coach of Lipsia is conquering Europe with his methods and at only 33, Nike made him the first coach in the world to sign a contract with the brand. A great revival after that Neymar Junior, one of the biggest ambassador of the brand, left Nike for Puma.
If once coaches used to wear the brand that sponsored their team, now they became key elements of the market, both as testimonials and as counsellours. Is the case of Pep Guardiola, under contract with Puma, and the duo Mourinho and Klopp, both represented by Adidas, even if their teams are sponsored by Nike. So the brand decided to start with a young coach, talented and that trains a team sponsored by them. Especially taking into consideration their recent results, Leipzig became one of the main clubs under Nike, with many bespoke designs and products made exclusively for them.
Nagelsmann is a special case, thanks to his casual and sporty style that is still different from the usual tracksuit worn by the coaches. He likes polo, Nike t-shirts and oversized Nike Lab sweatshirts, as well as the Air Force 1.
If once coaches used to wear the brand that sponsored their team, now they became key elements of the market, both as testimonials and as counsellours. Is the case of Pep Guardiola, under contract with Puma, and the duo Mourinho and Klopp, both represented by Adidas, even if their teams are sponsored by Nike. So the brand decided to start with a young coach, talented and that trains a team sponsored by them. Especially taking into consideration their recent results, Leipzig became one of the main clubs under Nike, with many bespoke designs and products made exclusively for them.
Nagelsmann is a special case, thanks to his casual and sporty style that is still different from the usual tracksuit worn by the coaches. He likes polo, Nike t-shirts and oversized Nike Lab sweatshirts, as well as the Air Force 1.
