After opening, last spring, a new boutique in Milan, via Montenapoleone 5, Hogan goes on with its renovation project thanks to the re-opening of its store in Rome Via del Babuino 110. The shop was inaugurated through a party attended by about 300 guests and very followed on social networks. The store is wholly new (thanks to the project by the design agency from London Checkland Kindleysides), inspired by an industrial aesthetic and based on a concept that elegantly mixes tradition, the key of the Tod’s company, with a more contemporary lifestyle. Spaces are wider; details and decorations enhance contrast through brave juxtapositions, like the finest black marble next to “poor” brass.
This restyling perfectly fits the efficient strategy of internationalization of the brand, that lately is increasing its brand awareness worldwide. The huge news is that in 2018 for the first time, Hogan’s foreign clients were more than the Italian ones. As the General Manager Sergio Azzolari explained, in five years from now, Hogan will probably double the number of its single-brand resellers in China (now they’re about thirty). Moreover right now they’re looking for new locations to open some important stores: in Paris (where there is already a store in Faubourg Saint-Honoré, which will soon be renovated according to the new concept) and in London (where, other than a store in Sloane Street, they started tests with temporary shops). The electrifying effect of this new store makes us believe the future is smiling to Hogan.