Not long ago, Alessandro Michele, Creative Director of Gucci, announced that among his many plans for the future of the brand there was the intention of presenting more genderless and seasonless collections. Starting with the exit from the official Fashion Week calendar, with the Pre-Fall and FW20 Collections, now the brand just dropped its first-ever genderless section on their website called Gucci MX. “Celebrating self-expression in the name of all gender equality, the house presents MX,” the new page on Gucci’s website says. “The house’s collections emphasise the dissolving lines of the gender divide in the name of self-expression. Playing with the constructive nature of gender, the MX project underlines the performative nature of what we wear, presenting masculinity and femininity as relative concepts.”
MX is divided into four categories: ready-to-wear, bags, travel, shoes and accessories. The protagonist of the launch is one of Gucci’s classic pieces, the Jackie bag, born in 1961. With this important news, Gucci is the first luxury brand in history that offers a genderless shopping experience.