Just in time for the arrival of the winter season and mountain apparel, Adidas has launched its first ever collaboration with Moon Boot, rethinking the Italian brand’s classic ski boot with a sporty, modern twist.
The collection is in all respects a fusion between the athletic-contemporary style of adidas with the iconic design of the Moon Boot.
The campaign designed to present the collaboration features the K-Pop girl group BABYMONSTER and the French-Algerian content creator Lena Mahfouf, who show off the various co-branded items from the collection in a perfect mountain setting.
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Recently unveiled, the inaugural partnership between Adidas Sportswear and Moon Boot includes winter footwear silhouettes, outerwear, sportswear and accessories.
The highlight of the collaboration is undoubtedly the “Moonboost”, i.e. the Moon Boot recoded as a running shoe, but with the same technical properties and the same warmth as a mountain boot.
Available in two versions (a medium-height boot and a high-cut one) in black and blue, the Moonboost are characterized by adidas’ BOOST cushioned sole, water-repellent technology and Torsion System support for greater stability.
In addition to the aerodynamic and elegant shape, the shoe maintains the classic Moon Boot padding, further protected by additional panels at the base. An ankle belt hugs the collar of both models, edged with black outlines.
As mentioned, the collection doesn’t just include footwear: it includes a number of ready-to-wear and comfortable activewear pieces, such as stylish leggings, a crop top set, parachute pants and a relaxed-fit hoodie.
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Among the most interesting clothing items in the line there is the extraordinary “Collegiate” jacket, which pays homage to the typical American varsity jackets but influenced by the Alpine style, with an oversized bomber silhouette and a bold red, white and blue color palette.
The inaugural Adidas Sportswear x Moon Boot collection is already available on the adidas and Moon Boot web stores, as well as in-store and via the adidas app.
