Streetwear is irony, originality, extraordinary ability to break the established patterns of fashion. At the same time it represents a great opportunity (and a challenge) for companies to enter a world like fashion and Millennial that would otherwise be precluded.
Among the latest companies to try, Eurospin has created a capsule collection with the graphics and colors typical of the brand.
The capsule, entirely genderless and inspired by the classic tennis sets of the 80s, includes polo and t-shirts, shorts and track jackets, skirts and sports bras, a sneaker as well as accessories such as fanny packs, headbands and socks.
And even more unusual, the collection will be presented by surprise in one of the 200 stores in Italy.
The target? That of making people discuss, engage and retain their community, while at the same time arriving at age groups that are not currently part of it.
One of the many changes occurred in fashion marketing following the recent pandemic, which has in fact completely changed the rules and way to buy.
