It’s been a while since we heard about fun creative partnerships between fashion brands and food companies, like the one just announced by Kate Spade and Heinz.
The New York fashion brand has in fact unveiled a capsule collection in collaboration with the food giant Heinz, called “condiment couture”.
The Heinz x Kate Spade limited edition collection is a triumph of irresistible designs and a pop vibe. The pieces reflect the distinctive DNA of both brands, combining Heinz’s iconography and signature ketchup red color with Kate Spade’s colorful and joyful styles.
The collaboration provides a surprising amount of items ranging from clothing to accessories, including bags, clutches, small leather goods, t-shirts, footwear, key chains and phone cases. Consequently, the price range of the various pieces in the collection is also quite wide (from approximately 45 to 425 pounds).
“We believe in exploring the journey of self-expression through style in fun, unexpected ways. -said Jennifer Lyu, senior vice president and head of design at Kate Spade New York, in a statement- It’s the thoughtful details that bring this collection with Heinz to life – from the embellishments on the tee and the way our 3D ketchup bag looks just like that classic red and white packet.
The playful designs are perfect for all of summer’s special moments, capturing the spirit of the season. I’m excited for customers across generations to experience a little piece of the magic we created with Heinz.”
Megan Lang, head of global Heinz Brand Communications and Creativity, added: “Kate Spade New York shares many values with Heinz – from creating products of the highest quality that are expertly crafted by masters and leave no detail untouched, to exhibiting true devotion to our fans. In return, both brands have incredibly loyal fanbases that transcend generations. At Heinz, we love to celebrate the unique and unconventional ways our fans show their love for us, and this collection is the perfect opportunity to do so.”
the Heinz x Kate Spade collection will soon be available online and at selected Kate Spade stores in the UK, North America, Europe, China, Japan and South East Asia.
