Following in the footsteps of other A-list artists like Kylie Jenner, Willow Smith and K-pop sensation ILLIT, Charli XCX will be the new face of Acne Studios.
The Swedish brand has chosen Charli for its latest campaign, inaugurating the new Spring/Summer 2025 collection with the pop star.
Shot in Los Angeles by American artist and regular Acne Studios collaborator Talia Chetrit, the campaign represents a glimpse into the performer’s life, focusing on the artist’s confident style and uncompromising attitude, which combines perfectly with the brand’s mood.
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“I’ve been wearing Acne Studios forever in my personal life and the brand has become a really important part of this album, too. I was wearing Acne Studios whilst I was writing this record and I’ve been wearing Acne Studios on stage throughout my tour.” Charli XCX said in a statement about becoming the face of Acne Studios, “Their clothes are effortless and cool and always make me feel confident. It’s a dream to work with the Acne Studios team.”
The brand’s creative director Jonny Johansson said, “We’re always drawn to personalities and creative energies that are unafraid to explore and challenge the idea of boundaries. What’s fascinating about Charli is how she blurs the lines between underground and mainstream, pulling these worlds together rather than apart, which speaks to me. She makes pop music, but she also has something pretty punk about her. Her influence is a bit like a mood shift – ultimately, she makes space for artists to be a bit more daring, and that’s exciting. Her ability to bring a new perspective and push boundaries in an authentic way is something she does very naturally, which is precisely why she feels so aligned with what we do at Acne Studios.”
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In the campaign, Charli XCX wears a series of iconic pieces from the brand’s latest SS25 collection, including iridescent and coated styles in trompe-l’oeil denim alongside new season accessories such as the Multipocket bag and the Bowlina bag.
Acne Studios’ SS25 coated denim and trompe-l’oeil collection, as well as SS25 ready-to-wear, bags and accessories are available in Acne Studios stores worldwide and online at acnestudios.com from November 13th.
