Moschino is ready to embark on a new path. The Milanese brand has in fact chosen its new creative director, the designer Adrian Appiolaza, who will be responsible for supervising the men’s, women’s and accessories collections.
Appiolaza succeeds Italian designer Davide Renne, who passed away last November, a few days after taking on the role of creative director.
“After the recent events at Moschino, the arrival of Adrian felt like a ray of sunshine in a gloomy sky,”Massimo Ferretti, executive chairman of the Aeffe Group, which owns Moschino, said in a statement. “His experience, energy and creativity are unique and boundless. He is not just a designer, but also a passionate collector, which is something making him very respectful of the heritage of brands. I really believe he will be able to translate Franco Moschino’s DNA into a very contemporary, captivating language giving a new, fresh face to Moschino.”
Before arriving at Moschino Appiolaza amassed a decade of experience as director of women’s ready-to-wear design at Loewe, working with creative director JW Anderson. But even before Loewe, Appiolaza’s career path was dotted with big names in fashion, from Alexander Mcqueen, to Louis Vuitton and MiuMiu, up to Chloé under the direction of Clare Waight Keller.
His debut collection for Moschino will arrive for the women’s fall season, and will be unveiled on February 22nd at the Museo della Permanente during Milan Fashion Week.
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“I am deeply grateful to Massimo Ferretti for allowing me to become part of the Moschino world, a fashion house with a history that I am eager to connect with. I am ready to bring the brand into a new era, with a theatrical touch, in the purest Moschino style”, explained Appiolaza. “I have always admired Franco Moschino’s abrasive irony: his were not simply clothes, but a comment on the status quo of the society of his times, built on fabric. Achieving such a goal, going beyond the surface of things, and doing it with its theatrical lightness, is an extraordinary feat that unleashed the imagination of a boy who grew up in a big city like Buenos Aires, where I was born in 1972, but who paradoxically, before the age of 21, had never travelled.” The designer finally added:
“I thank Massimo Ferretti for giving me the opportunity to test myself with this new challenge and for wanting to share this new stage in the maison’s journey with me. My task will be to reopen that window into the world that Franco Moschino opened for all of us, and there could be no greater honor.”
