Adidas has announced that the collection in collaboration with Marvel Studios to celebrate the upcoming release of Deadpool & Wolverine is about to hit the stores.
It is certainly not the first partnership between the sports brand and Marvel, who in the past had already released collections that drove fans crazy, such as the one for Black Panther: Wakanda Forever.
Considering the hype that is being generated awaiting the release of the film, this new line is also destined to become a success.
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“Bringing together these iconic franchises with Marvel Studios’ Deadpool & Wolverine has been an exciting collaborative journey,” Shane Jochum, the senior director of NAM strategic partnerships at Adidas, said. “Our relationship with Marvel and its fans continues to unlock opportunities for us as a brand to develop products to be used in films and worn by fans as they celebrate the launches of highly anticipated films. We’re excited for fans to get their hands on this collection and see it come to life in the film this summer.”
The adidas x Marvel Studios Deadpool & Wolverine collection will include a mix of adidas Originals sneakers and t-shirts with printed graphics, all inspired by the third film in the franchise starring Ryan Reynolds and Hugh Jackman.
The greatest curiosity obviously revolves around the footwear, the true protagonists of this collection: two themed Rivalry Low shoes will be released, an adizero Electric shoe and a third adidas Originals sneaker is also expected, which will be revealed when the film comes out in theatres.
Each of the Rivalry Low models is inspired by the hallmarks of Deadpool or Wolverine, and also features graphics of the two characters on the heel tab. The cleats were designed with a black and red color that recalls Deadpool’s costume.
To complete the playful look of the Deadpool-inspired Rivalry Low and adizero Electric, ironic quotes on the inner lining, censored linguistic characters and storage pouches, a nod to Deadpool’s extravagant costume. Meanwhile, the Wolverine-inspired Rivalry Low pays homage to Wolverine’s classic yellow costume.
This exclusive line, which marks the first adidas collection inspired by Deadpool, will be available in selected stores starting August 1st, immediately after the film’s release in American theaters which is scheduled for July 26th.
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