In January, the French fashion house Louis Vuitton bought Sewelô, the second-largest rough-gem diamond in the world (1758 carats), and now announces a new discovery made in collaboration with Lucara Diamond Corp. at the Karowe mine in Botswana. It is a 549-carat diamond, which has been named Sethunya, meaning flower in Setswana, in tribute to the emblematic flower of the Louis Vuitton Monogram. It is estimated to be 1-2 billion years old and is remarkable for both the extremely pure consistency and the clarity of the whole crystal.
On 1st of February 2020 of a clear and sunny day, the diamond was found in the Karowe mine and extracted from the same mine owned by Lucara which produced other wonderful natural treasures including the 1,109-carat Lesedi La Rona and the previously mentioned 1,758-carat Sewelô. As with Sewelô, Louis Vuitton has once again joined Lucara, and thanks to this collaboration Louis Vuitton will be able to offer its customers custom-cut diamonds derived from this rare model, cut, polished and made-to-order: it’s the ultimate in high jewelry personalization with the opportunity to create a truly unique gem. Therefore, the customer will be involved in the creative process of plotting, cutting and polishing, becoming part of the stone history through time.
