Zendaya and ON Running have revealed shots of the first official campaign under their new partnership.
Already at the beginning of this year, Zendaya was announced as the new brand partner of On Running, marking the beginning of a multi-year collaboration between the actress and the sportswear brand.
The brand new campaign published by the duo is truly a breath of fresh air, set in the places of origin of the Swiss brand and focused on the power of physical activity and well-being, a theme that has always been identifying for the brand.
“Collaborating with Zendaya on a campaign that pays homage to On’s birthplace was so fulfilling,” saids David Allemann, Co-Founder of On. “It’s been incredible to expand on our partnership with a campaign that authentically showcases her own experience with movement and well-being,”
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Set against the backdrop of the Swiss Alps, the new campaign sees Zendaya immersed in mountain nature wearing pieces from the brand’s new Autumn/Winter 2024 Movement collection, including the All Day 1/2 Zip Windbreaker, Movement Joggers and Movement Bra .
All the items from this autumn 2024 collection are already available on the brand’s webstore.
The partnership between Zendaya and On, as well as their latest campaign, invites the public to “find small daily acts of movement” in their lives and to maintain contact with the natural environment around us.
During her visit to Switzerland, the actress was also able to explore the On Labs in Zurich and meet in person the On team.
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“Spending time with On in Switzerland was incredibly inspiring. People are always outside exploring the natural landscape, which is so refreshing. I loved going on a walk around the lake and getting gelato in town,” said Zendaya in a press release. “My day is always better when I’m finding joy in the little things, like connecting with new people and enjoying nature when I can. I think this campaign really embraces that feeling.”.
