The artist’s debut collection definitely opened Paris Fashion Week with a bang.
On the evening of June 20, Pharrell Williams, the entrepreneur, musician and now officially successful designer, kicked off Paris Fashion Week with his highly anticipated debut show for Louis Vuitton. If the mission was not to disappoint expectations, we can say that Pharrell understood the assignment, in fact there are those who say that the LV fashion show has been the artist’s pinnacle.
Succeeding the late Virgil Abloh, who was honored with tributes and acknowledgments throughout the event, the singer put on a show of massive scale and brought to the catwalk a collection that is still being talked about two days later . Someone called it the Phashion show, due to the size and extremely characteristic style of the artist, who has been able to mix his contemporary vision of menswear fashion with the most important and iconic codes of the luxury maison.
Between street and loose fits sublimated by sartorial details and complex patterns and opulent accessories such as design eyeglasses and new LV bags, the men’s Spring Summer 2024 really represents a lucid dream by Pharrell.
Although the size of the event may seem a bit too much to handle, all there is to know about Vuitton’s SS24 fashion show can be summarized in 5 points.
- The shoes
Let’s start with the hot topic. One aspect of the show that certainly caught the eye is the footwear, an essential accessory that is clearly at the top of the SS24 agenda. Louis Vuitton’s incredible lineup of colorful and luxurious sneakers that dominated the fashion show suggests Pharrell will continue where the late Virgil Abloh left off when it comes to skate-inspired looks, as well as continuing the trend of high fashion to make the comfort of sneakers an increasingly sophisticated concept.
Soft ankle boot slippers also made their unexpected entrance on the scene, complete with an all-over LV monogram.
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- Celebrites
Williams’ runway debut was of course complete with not only a stellar modeling team but also a host of celebrity guests including Beyoncé, stooding out in front row, Jay-Z, Tyler, the Creator, Zendaya, Mahmood, Jaden Smith and of course Rihanna, protagonist of the collection’s campaign.
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- Performances
Already from the invitation to the event designed as a postcard, one could guess that there was much more than a debut fashion show in Pharrell Williams’ projects. The artist has in fact erased the boundaries between fashion and entertainment, complete with a gospel choir that performed songs written by himself specifically for the event, a support band and his own live performance.
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- Jackets, jackets, jackets!
Unforgettable pieces of the collection for their characteristics and their original details are undoubtedly the Jackets, often combined with coordinated shorts. There is no shortage of Varsity Jackets, leather jackets and some with a more classic cut, up to the more showy ones with cinematic-style writings such as “The Louis Vuitton Lovers Presents” or “L.V. Overs“, a motif that winks at the slogan “Virginia is for Lovers”, with the intention of paying homage to the state in which the artist was born.
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- The “Damoflage”.
Louis Vuitton’s signature Damier canvas was key to Pharrell’s debut collection, rendered more visible in contrasting black and yellow (a classic BBC T-shirt graphic trick) or digitized in a blocky camouflage that Pharrell called “Damoflage “. The “Damoflage” is a new print that blends Louis Vuitton’s Damier Patten heritage with camouflage. As such, the new template references an almost 8-bit graphic style that features several items in the collection.
It’s apparently an evolution of a pattern frequently used by Pharrell’s brands, such as the Billionaire Boys Club, itself inspired by BAPE, the pioneering streetwear imprint founded by Pharrell’s friend NIGO.
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